Saturday, September 5, 2009

Product Placement


I think the product placement is a big trouble as the the critics have said. the movies these days have become a place for the selling of so many products that they pay the movies just to show their products and use the movie for advertising their product. Movies are product placements, the product is a world view of limitless consumption. and the effect of this product placement in the films is that they will attract millions of consumers, and they also have to use only the products that people know the best and they are familiar with it. like in some movies we have seen that the actors use a bottle of Pepsi instead of an ordinary orange juice with out any famous brand. so this will make the audience to become a big fan of that product only because it was used by their favorite actor in their favorite movie.

3 comments:

  1. I disagree with you because making a movie is costing to much and producers need to settle them so they choose this way. I believe product placement is not annoying if producer works well.

    ReplyDelete
  2. I think you are right,they use those kind of products familiar to the audience. expensive or cheap as you enter the shop, you yourself, prefer to try those you have seen before in the movie or in your daily life, like starbucks. how many times do we have to see starbucks in the movie? how about those little local brands,they never can be as wordwide as starbucks. because the owners of starbucks are enough rich to pay for their ads in a movie. they grab the chance of others to grow.

    ReplyDelete
  3. I think that we need to understand of each other. When producer need to making the movie, then they need to have money for making it, those money come from the company of product.The viewer also, they buy the ticket for watch movie, not for watch advertising.

    ReplyDelete