produce placement

Nowadays produce placement is more famous. We can notice from Hollywood movies that do produce placement for example Transformer that is ultramodern movie. In the movie we can see that have brand goods about 10-15 appear on the movie like Nokia, Ebay, Panasonic, Macintoch such as. In dialog of this movie you can see that the actress said “Nokia is from Finland, not Japan”, and some time they zoom in to SD card of Panasonic brand. In this movie you’ll see many screen that not harmonious with plot [Hard-sales Placement]. In other hand, once of movies as like Coverfiled that they do present the product what can mix with plot of movies for example In the time that actor is train station, then he called to his mother to say appreciate words, and the camera turn to the Nokia poster “Nokia connecting people”. For my opinion I think that produce placement is not too troublesome if the producer or director do it harmonious with plot of the movie.

product placement

Of course product placement and branded content as troublesome. ­The latest trend in advertising is to make it, well, less advertorial. The tendency is to move away from in-your-face ads, where the product is the star, to mini-movies­ or quasi-documentary vignettes that feature "real-life scenarios" with the product hovering in the background. Some would argue it's a sort of "art imitating art imitating life" scenario -- where ads are imitating the practice of product placement.

Ads on scenes;

Product placement is an advertising technique in which companies pay a fee. In movies, videogames, TV shows, music videos an etc. you can find them. For example, the hero of the movie, wearing puma chasing the bad man in his BMW, suddenly stops in front of the MSN mega office, take a look around and find the bad man going to McDonalds. Many consumers find these product placements bothersome. And I think they really are. Since we all know they are just ads, we will never concern. We just take a look and say: “oh, like every other times, it’s their trade.” We all know what’s going on there. So, we don’t bother ourselves to pay attention and make ourselves consume them. But the fact is that they abuse our leisure time. They put us under the pressure of buying indirectly. It’s a movie we chose to watch, far from the outside, to enjoy, but the connection of those ads reminds us “you have to go back there, to the real world, The World of Ads.”

I will give you money and you will place my product into your movie.

In my opinion product placement is not as troublesome as what critics say. When the viewers don't even realize that they are watching a commercial, that product placement has been the smartest idea in advertising ever. Companies don't need to show their products directly to the viewer, but they use short parts of the film to present them instead e.g. their car, mobile phone etc. Usually today it's only up to which company can offer the most money to the producers of the film to get show their goods 'placed' in the movie.

There are many annoying things in this world. I don't like paying bills, I don't like getting out of my bed in the morning, and I don't like being interrupted by advertisements while watching television. However, on the other hand I must admit that television must have some source of money for it to exist and I really like the idea (I mean that I really admire the person who thought of it) to put advertising directly in films. Because it is mostly unnoticed at first sight and it isn't as annoying as traditional ads.

However I hate films where this advertising is obvious. In some movie the product placement is starring to viewers and to many times showing is bothering us, this will be the producers' job to manage and put them in right place and don’t sacrifice the movie by product placement.

There are some products placements in the ISLAND movie and it's not the obvious annoying Ads. in this movie.