Tuesday, September 8, 2009

produce placement

Nowadays produce placement is more famous. We can notice from Hollywood movies that do produce placement for example Transformer that is ultramodern movie. In the movie we can see that have brand goods about 10-15 appear on the movie like Nokia, Ebay, Panasonic, Macintoch such as. In dialog of this movie you can see that the actress said “Nokia is from Finland, not Japan”, and some time they zoom in to SD card of Panasonic brand. In this movie you’ll see many screen that not harmonious with plot [Hard-sales Placement]. In other hand, once of movies as like Coverfiled that they do present the product what can mix with plot of movies for example In the time that actor is train station, then he called to his mother to say appreciate words, and the camera turn to the Nokia poster “Nokia connecting people”. For my opinion I think that produce placement is not too troublesome if the producer or director do it harmonious with plot of the movie.

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