Sunday, September 6, 2009

product placement


Of course product placement and branded content as troublesome. ­The latest trend in advertising is to make it, well, less advertorial. The tendency is to move away from in-your-face ads, where the product is the star, to mini-movies­ or quasi-documentary vignettes that feature "real-life scenarios" with the product hovering in the background. Some would argue it's a sort of "art imitating art imitating life" scenario -- where ads are imitating the practice of product placement.

2 comments:

  1. These days product placement surrounds the entire world and there is no other choice for us except going white this stream.
    Movie and television show are a great example for our critical subject.
    but i think that subject depend on human belief
    and ideology or people, need.
    my oponion is "human could be active"

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  2. I'm agree with u. every thing is in human hand and they can do and change every thing that they want.

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